We have won VisitEngland's 'Great China Welcome' Award

Posted 27th April 2017

We are delighted to have won national recognition for our positive approach to welcoming visitors from China.

We received the GREAT China Welcome award at VisitEngland’s prestigious Awards for Excellence event. The GREAT China welcome programme aims to make Britain the destination of choice for the rapidly-growing Chinese market.

“We are absolutely delighted to have won this award. Blenheim Palace is a living, changing experience with a wealth of events, themed tours and exhibitions throughout the year, and welcomes millions of visitors both from the UK and overseas. We were the first stately home to sign up for the GREAT China Charter and we are committed to developing our Chinese market. We are continually looking at innovative ways to improve and adapt the visitor experience to appeal to Chinese tourists and to underline the fact we are ‘China ready’,” - Heather Carter, Operations Director at Blenheim Palace

Among the initiatives currently in place are Chinese guide books and guides, an audio guide and map on their website, a Mandarin speaking waitress in the Orangery Restaurant and a menu in Mandarin. We are also about to produce audio recordings of some of the Palace and Gardens tours in a variety of languages; including Chinese.

We were among the first major UK heritage visitor attractions to accept UnionPay, the most widely used bank debit card throughout China and South East Asia. In addition to our on-site initiatives we work with a number of Chinese travel groups, tour operators and trade missions in China.

At the centre of the programme is the GREAT China Welcome Charter which helps Chinese visitors to easily identify hotels, attractions, retailers and tour operators that are making themselves ‘China-ready’ by providing information in Mandarin or Cantonese and adapting their products for the Chinese market and culture.

We have won VisitEngland's 'Great China Welcome' Award
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